Coffee & Careers: Marketing Careers in Manufacturing
17 Oct 2023
The manufacturing industry is growing rapidly, and there is a high demand for skilled marketers. It’s important to prepare for this job market’s unique challenges and opportunities to be more successful. This world, deeply rooted in tradition, prizes adaptability and versatility.
Unlike the tech or SaaS sectors, where specialized roles abound, many manufacturing companies are small to mid-size. Often, they rely on small, nimble marketing teams, so there are more jobs available to generalists who can wear many hats than to specialists. One person may be responsible for everything from demand generation to trade shows to product marketing to sales support.
As daunting as this can be, the rewards are exceptional for marketers in the manufacturing industry. They have the opportunity to work on cutting-edge products and technologies, and to make a real difference in the success of their companies. They work with a wide range of people, from engineers and scientists to CEOs and other marketers.
In this edition of Coffee & Careers, Cindi Boudreaux welcomes Brendon Forrest, Senior Demand Generation Specialist at Gorilla 76 and Host of The Manufacturing Marketer & Industrial Marketing Live. This event is tailored for you whether you’re a seasoned manufacturing marketing professional seeking to level up your career, a job seeker looking for your next role, or going through a career transition to the manufacturing industry.
Grab your coffee and join us to learn the secrets to a thriving marketing career in the manufacturing industry, gain valuable insights into career progression, and learn how to make an impact in companies with decades of history.