Finding exceptional talent is not the ‘Hard’ you have to choose
06 Apr 2023
We understand the relentless challenge that comes with finding exceptional talent. In fact, recent research from HubSpot indicates that a substantial 37% of marketing leaders identify “a lack of qualified candidates” as their most significant hurdle in hiring at this time.
That’s because nowadays we expect a lot more from our marketing teams. The vast majority of us require candidates to be proficient in traditional marketing skills as well as in a range of newer, niche skills.
We’re also looking to attract candidates with a diverse set of traits. Attributes like leadership ability, communication skills, problem-solving capabilities, a strong work ethic, and the ability to pivot and respond to significant global events are now on the checklist.
In today’s article, we’ll dive deeper into the talent procurement process and just why finding exceptional talent is not the “hard” you have to choose.
To Find Exceptional Talent: A Very Real Challenge for Business Leaders
In the competitive realm of marketing, the challenge to find exceptional talent is a critical task for hiring managers. HubSpot’s research highlights this concerning trend with 37% of marketing leaders struggling to attract candidates who meet the evolving demands of the industry.
This difficulty is not just a minor setback; it’s a significant barrier hindering the growth and innovation within the sector. A majority of companies are now realising that the traditional recruitment process, including reliance on job boards, is no longer sufficient to find candidates who possess the unique blend of hard skills and creative insight needed in today’s market.
A Day in the Life of a Marketing Recruiter
Have you, as a hiring manager, ever faced the daunting task of trying to attract top candidates who not only fit the job description but also bring an exceptional talent share to your team? Navigating the recruitment process can be unforgiving these days.
Despite utilising job boards, employer branding and other traditional methods, finding the best talent seems impossible. Filtering candidates goes beyond the usual and identifying those exceptional people who can contribute significantly to your team’s knowledge and culture is a mammoth task with all the noise.
In this context, the role of specialist marketing recruiters becomes invaluable. They offer an advantage, understanding the nuances of attracting top talent in a market where remote work, technology, and continuous learning are increasingly important.
Have you realised the importance of aligning your recruiting strategy with the evolving demands of the marketing industry? It’s about more than just filling positions; it’s about shaping the future of your company with the right people, insight, and humanity.
The Changing Landscape of Marketing Skills
The root of this challenge lies in the evolving landscape of marketing skills. Gone are the days when traditional marketing expertise sufficed. Today, the demand is for a hybrid skill set – a blend of classic marketing acumen and proficiency in emerging digital platforms.
From mastering TikTok to podcasting, video creation to advanced analytics, the skill set required is diverse and continually evolving. This shift is not just about keeping up with trends; it’s about staying relevant in a world where consumer engagement is fleeting and fiercely contested.
Moreover, the complexity doesn’t end with technical skills. There’s an increasing emphasis on softer skills: leadership, adaptability, problem-solving, and the ability to navigate global events. These traits are crucial in a landscape where marketing is not just about selling a product but about storytelling that resonates on a global scale.
Utilising Strong Networks – Choosing the Right Agency for Your Marketing Talent Needs
In the quest for economic growth and organisational success, the importance of attracting talented people cannot be overstated. For businesses looking to thrive in today’s competitive environment, the focus must shift towards a more strategic approach to talent acquisition.
This is where the power of strong networks and partnerships becomes invaluable. Engaging with a specialist marketing recruiter can significantly enhance your ability to connect with the right candidates – those who can contribute meaningfully to your clients, team, and the broader vision of your organisation.
Choosing the right recruitment partner for your talent needs is more than just a step in the hiring process; it’s a decision that can shape the future of your company. Agencies with a deep understanding of the marketing landscape and access to a robust network can offer insights and advice that go beyond the conventional.
They help you not only to find candidates but to identify professionals who are truly aligned with the culture, values, and objectives of your organisation. This approach is essential for businesses that aim to develop a workforce capable of driving innovation and leading the industry.
The role of a specialist marketing recruiter in this process cannot be understated. They bring a wealth of knowledge, data, and expertise, crucial for businesses facing a hard time in the ever-evolving job market.
The team at HelloKindred understands the unique traits and technology skills required in today’s marketing world and can help you navigate the complexities of finding the perfect candidate. By partnering with such an agency, you’re not just filling a vacancy; you’re investing in the future of your business.
Moreover, a specialist marketing recruiter can offer tailored advice to ensure that the professionals you hire are not only engaged and involved but also poised to lead your business to success. This partnership can significantly reduce the cost and time involved in the hiring process, providing you with a streamlined and effective solution.
In essence, by choosing the right agency, you’re not just making a hire; you’re creating an opportunity for your business to grow, innovate, and succeed in the competitive world of marketing.
Fractional vs. Full Time: Optimising Talent for Business Efficiency
The concept of fractional roles is becoming increasingly relevant, especially for small and medium-sized businesses seeking to enhance their strategic capabilities. Fractional hiring involves engaging seasoned professionals on a part-time basis, such as dedicating a few hours each day or a couple of days each week to your organisation.
These candidates can fill key leadership roles or the person may be more junior in standard creative or marketing talent areas.
This approach allows you to access the expertise and leadership traits of the most talented people without the full-time commitment, making it a cost-effective solution for companies focusing on growth and innovation.
For businesses, the advantage of fractional roles lies in their ability to infuse high-level knowledge, focus, and experience into their teams. On the practical side, where understanding of technology, market trends, and creative strategies are crucial – talent can be found with niche skills and specialists can be enabled to focus on their strengths. This can be extremely enabling for any team.
Fractional leaders bring a wealth of experience and insights, offering guidance and direction that can significantly shape the future of the organisation. They are often seasoned managers or executives who can provide the leadership and strategic thinking necessary to navigate complex challenges, drive successful outcomes, and create a competitive advantage in the market.
On the flip side, full-time roles are essential for maintaining the day-to-day operations and long-term stability of a business. Individuals who desire to build a long-term career are invaluable. They form the backbone of companies, ensuring that the foundational aspects of the company run smoothly.
The key for hiring managers is to strike the right balance between fractional and full-time roles, aligning each hire with the company’s strategic objectives and the specific needs of their clients and teams. By doing so, businesses can build a robust, engaged workforce that is both versatile and aligned with their long-term goals.
Navigating the Path to Exceptional Marketing Talent
In conclusion, the journey to securing exceptional qualified candidates is indeed multifaceted, requiring a keen understanding of the evolving skills landscape, a strategic approach to talent acquisition, and the agility to tailor these strategies to your unique business environment.
It’s about more than just filling a job; it’s about finding the right person who can integrate into your team, contribute to your vision, bring creative and strategic skill to the firm, and help develop a thriving workplace culture.
This process involves recognizing the various aspects that matter in recruitment – from the technical skills and creative prowess of candidates to their ability to lead and drive successful outcomes. It’s about leveraging data and technology in your search, ensuring that every candidate you consider has the potential to make a real difference in your organisation.
Recruiting the right talent is not just a task to be checked off; it’s an opportunity to create a career path for workers who can contribute to the long-term success of your business.
As you navigate this path, keep in mind that the goal is to achieve a harmonious balance between the needs of your business and the aspirations of your candidates. It’s about building a team that’s not just skilled but also engaged and aligned with your company’s goals.
So, as you embark on this crucial process of searching for and recruiting top marketing talent, consider the impact that each new hire will have on your organisation. Realise the potential that lies in every candidate and the difference they can make in propelling your business forward in an ever-evolving market.
Remember, there are enough challenges that recruitment leaders are facing. Finding candidates is an example of one of the Hardships you do not have to choose. Turn the challenge of finding exceptional marketing talent into an opportunity to lead your business into a successful future.
As staffing management specialists, we help you find the right marketing, creative and technology talent, quickly and easily. Despite the talent shortage, we have access to a global skills base – a talent community that is highly connected, invested and engaged in delivering on our clients’ needs.
So, whether you’re looking to fill a short-term or permanent position, or require a freelancer for a once-off project, our creative staffing solutions are affordable, customisable and easy to implement.
We’re all about creating value for our clients, and can do the same for you.
Reach out to our team today, and unlock the potential that our network of exceptional candidates can bring to your organisation – from creative workers to Fractional Chief Marketing Officers – we’ll find the candidates to draw on for you.
HelloKindred is the modern staffing solution for innovative businesses. Our range of digital marketing recruitment solutions can be delivered to suit your needs, whether that’s remote, hybrid, full-time or temp. We make it simple and flexible for you to access talented people who can deliver real value, now. Find out more about our services or schedule a call with us today!
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