Strategies for Building a Successful Marketing Approach
The best laid plans are those with strategic backbones. Tying organisational objectives with the most modern marketing strategies is the key to positioning your company as a leader. Building the foundation of a successful marketing approach will help you overcome challenges in 2024.
Is your marketing team diverse enough? Lacking the skills for high level data analysis? Need to upskill or encourage better collaboration among your people? That’s where agile staffing solutions come in.
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Marketing Trends and Strategies 2024 – UK
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Embracing variety for innovation
Embrace diversity by engaging people from different backgrounds, with different experiences and perspectives. This variety of outlook and mindset can freshen up your ideas, leading to better marketing strategies. Focus also on hiring individuals whose diverse skills complement each other.
The benefits to business growth of hiring with DEI (diversity, equity, inclusiveness) in mind are invaluable.
Did you know?
Companies with more diverse marketing teams are 70% more likely to capture new markets.
Diverse teams make better decisions 87% of the time.
Insights
Companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.
Companies with diverse marketing teams are more likely to be seen as innovative and forward-thinking.
Diversity is the essence of humanity. It is what makes us unique and special.
And it is what makes our society richer and more vibrant.
Keep pace with the times
Investing in continuous learning and development opportunities not only enhances employees’ skills and capabilities around the latest trends and technologies – it also fosters a sense of personal growth and career advancement, increasing their commitment to the organisation and reducing turnover. By nurturing a culture of learning, you can demonstrate your dedication to employees’ professional evolution, creating a compelling reason for them to stay and contribute to the long-term success of the company.
Learning and advancement can include attending conferences, taking online courses, and participating in workshops.
Did you know?
Companies that invest in training and development are 21% more likely to have above-average profitability.
Training and development leads to 25% better retention of top talent.
Insights
Companies that invest in training and development are 41% more likely to have satisfied customers.
Investing in your employees is the best investment you can make.
Harnessing collective wisdom
Foster a collaborative culture where members share ideas and work together with regular meetings, brainstorming sessions, and cross-functional projects. Cultivate a space in which diverse perspectives converge, fostering innovation, efficient problem-solving and a strong sense of collective achievement among employees. These efforts help teams to understand their targets and objectives better and break down silos to create a more cohesive work environment.
Did you know?
Employees who feel like they are part of a collaborative team are 33% more likely to be engaged in their work.
Collaborative teams are 50% more likely to meet their goals.
Insights
A collaborative culture leads to 2.5 times higher performing teams.
Collaboration is the glue that binds great teams and organisations together.
It’s what allows us to achieve more than we ever could on our own.
Steering with confidence
Data should be central to all your marketing decisions by giving you insights into your customers, operations, market, and innovations. Ensure you have access to relevant, quality data to make informed decisions, improve efficiency and reduce risk.
Did you know?
Companies that are good at using data to make decisions are 23x more likely to be profitable than those that are not.
According to the World Economic Forum, data-driven decision making is one of the top 10 strategic priorities for businesses.
Insights
Google uses data to refine their search algorithms personalise user experiences across multiple profiles, and optimise advertising strategies to contribute to their market dominance.
Data-driven decision making is the only way to succeed in the 21st century.
