man working late thinking about marketing

The ability to scale marketing efforts up or down and practice agility in your operations is crucial. As a marketer you need to constantly innovate, adapt, and deliver value to your target audience, while simultaneously managing your budget, resources, and ROI. But how can you do all that when you face challenges such as talent shortages, skills gaps, high turnover, and rigid hiring processes? How can you find the right creative talent that can support you in achieving your marketing goals? The answer is simple: by leveraging agile staffing solutions.

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Marketing Trends and Strategies 2024 – UK

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The Age of Agile

Transforming traditional staffing

Agile staffing solutions are flexible, on-demand, cost-effective ways of sourcing and managing talent for your marketing, creative, and digital teams. They allow you to access a pool of qualified, vetted, and experienced professionals who can work on your projects as needed, without the hassle or commitment of long-term contracts, overhead costs, or relocation of expenses. Agile staffing solutions can help you:

  • Scale up or down your team according to your project needs and budget
  • Access diverse skills and expertise across different domains and industries
  • Reduce risk and liability by outsourcing compliance, payroll, and benefits administration
  • Save time and money by avoiding lengthy recruitment processes and training costs
  • Improve quality and performance by accessing proven talent with relevant experience and track record
Did you know?

The global market for agile staffing solutions is expected to reach $165 billion by 2026.

The most popular type of agile staffing solution for marketers is freelance or independent contractor work.


By providing businesses with flexible, scalable, and cost-effective resources, agile staffing solutions can help you stay ahead of the curve and meet your business’s needs.

Agile staffing solutions can help businesses stay ahead of the curve in a rapidly changing market.

Josh BersinPrincipal and Founder of Bersin & Associates
Benefits of Agile Staffing

Adapting with flexibility

By using agile staffing solutions, you can gain a competitive edge in the market by:

  • Responding faster to changing customer needs and preferences
  • Launching new products or services more quickly and efficiently
  • Testing new ideas or concepts with minimal risk and investment
  • Optimising your campaigns based on data-driven insights and feedback
  • Enhancing your brand image and reputation by delivering consistent and high-quality results
Did you know?

55% of businesses that use agile staffing solutions say it has helped them reduce their time to market.

Companies that use agile staffing methods are 2.5 times more likely to be market leaders than companies that use traditional staffing methods.

Agile staffing methods help companies be 1.5 times more likely to meet or exceed their revenue goals than companies that use traditional staffing methods.


By providing businesses with the flexibility and scalability they need to meet the demands of the market, agile staffing methods can help businesses achieve their business goals.

Agile staffing is the future of workforce management. It allows businesses to quickly and easily match their staffing needs to the demands of the market.

Ronny KohaviChief Scientist at Google