Why Being More Human Matters More Than Ever
27 Mar 2026
At Marketing Café in Johannesburg, HelloKindred’s Chief Commercial Officer, Roland Glass, posed a question that’s quietly sitting in the back of many marketers’ minds:
“Will I still have a job in 5 years?”
But instead of focusing on fear, his session reframed the conversation entirely.
We’re not facing the end of creativity — we’re standing at a shift in where it matters most.
Marketing has already become faster, more complex, and always-on. Now, with AI removing the barriers to content creation, scale is no longer the challenge.
Meaning is.
Because when everything can be created, everywhere, all the time, what actually cuts through?
To hear how this shift is reshaping marketing teams, creative roles, and the way brands connect with people, watch Roland’s full session above from Marketing Café.
Want to Build a Future-Ready Marketing Team?
As marketing continues to evolve, building the right structure — one that balances scale with creativity and AI with human insight — is critical.
If you’re looking to:
- Strengthen your in-house capabilities
- Scale your marketing and creative teams effectively
- Navigate the complexity of AI-driven production
- HelloKindred is the partner to help you do it right.
Get in touch with us to explore how we can help you build a more human, high-performing marketing organization.
For more on how marketing teams are evolving, you might find these articles useful: “From Cost Saver to Growth Accelerator in B2B In-housing” and “Behind the Applause: The Reality CMOs Are Facing in Marketing Teams.“
