Behind the Applause: The Reality CMOs Are Facing in Marketing Teams Explore how CMOs are navigating rapid change in marketing leadership — balancing creativity, commercial impact, and agility in volatile markets. Learn why…
The rise of hybrid marketing models Discover why hybrid marketing models are becoming the go-to strategy for modern brands. Learn how combining in-house teams with external partners boosts…
From Cost-Saver to Growth Driver to Growth Accelerator in B2B In-Housing From Cost-Saver to Growth Accelerator in B2B In-Housing B2B in-housing has evolved from a cost-cutting measure into a powerful growth accelerator—driving ROI, creative control, and strategic value through embedded, agile…
Building future-fit teams, where to start Building future-fit teams, where to start Explore how CMOs can build agile, future-fit marketing teams to thrive in today’s fast-changing business landscape. Learn practical strategies from top industry…
How B2B CMOs Rate Their Marketing Teams During the Propolis Leaders Forum, we surveyed a group of CMOs from leading B2B organizations to understand how marketing teams are evolving…
The Hybrid Future: Why Modern In-Housing Isn't All or Nothing The hybrid future: why modern in-housing isn’t all or nothing Explore how hybrid in-house agency models help brands boost speed, scale, and creativity by blending internal teams with external expertise.
A Framework for Future-Fit Marketing Teams CMOs are under pressure to do more with less. Discover HelloKindred’s Rubik’s Cube framework for building agile, inclusive, and high-impact marketing teams…
How Leading CMOs Are Reshaping Their Teams to Deliver More With Less How Leading CMOs Are Reshaping Their Teams Discover how leading CMOs are transforming their marketing teams with agile operating models like pods, hubs, SPUs, and augmented talent. Learn how…
Why the Old Marketing Team Model No Longer Works Discover why traditional marketing teams are struggling in today’s fast-changing landscape. Learn how CMOs can adapt with agile talent models, strategic resourcing,…
Putting talent at the centre of strategy Rethink your talent strategy. Learn how leading CMOs are building high-impact teams that deliver results, even with tighter budgets and expanding remits.
Lean Leadership: Redefining the CMO Role in 2025 What if constraint isn't a limitation—but a launchpad for creativity, innovation, and next-level leadership
The impact of insourcing creativity From transactional to transformational – the new creative model
Unlocking Africa’s Creative Power Roland Glass, Chief Commercial Officer for HelloKindred, recently spoke at the Marketing Café in Johannesburg, an event that brought together marketing leaders…
AI on the job: how to hire smarter, faster, fairer By Cindi Boudreaux, Commercial Partner NA The use of AI platforms in contingent workforce hiring is expanding exponentially, with Recruitics reporting that…
2025 US Marketing Staffing Trends: AI, Skills & Nearshoring Looking back on 2024, it’s evident that the US staffing landscape in marketing is undergoing notable changes
Five leadership traits for future marketing success Thanks to breakthroughs in AI, hybrid work models, and shifting employee expectations, the demands on marketing leaders have never been greater.
Retaining and growing talent in marketing teams "Talent is not a means to an end – it's the end itself." – Roland Glass, CCO at Hello Kindred Retaining and…
Overcoming recruitment challenges in B2B marketing Today's recruitment challenges are less about filling seats and more about finding adaptable, curious people who can navigate an industry in constant…